THOMAS SABO at “Faszination Pferd” (Fascination Horse)

For the 4th time now, THOMAS SABO was the official sponsorship partner of the “Faszination Pferd” event within the context of the ‘Consumenta’ consumer trade fair held in Nuremberg between October 26 through November 1, 2011. In addition to motorsports, football and winter and water sport, the company has been actively sponsoring of international horse riding since 2006. The company’s sponsorship activities focus, above all, on developing young talent. As one of the main sponsors of the coveted EYCUP – European Youngster Cup – THOMAS SABO supports aspiring riding talents between the ages of 16 and 25 at international tournaments. In addition to this, the company also accompanies further major events such as “Pferd International” (Horse International) in Munich, the Bavarian championships and the German Youth Championships. THOMAS SABO has been the personal sponsor of Nicoletta Stein since 2006, who –with her hugely successful horses Landro and Asti – is about to start in the difficult horse jumping trials of the “Faszination Pferd” event.
THOMAS SABO has always been committed to particularly ambitious projects within the region of Franconia. To this end, “Faszination Pferd” offers the perfect platform for the company to present itself as a strong partner at a regional major horse riding event with the specific aim of promoting both young riders and high-end horse riding as whole within the region: “The dynamic and movement of horse riding is the perfect complement to our brand values; furthermore, the regional aspect also plays a role in the case of “Faszination Pferd”. We support local projects in a targeted manner with the objective of paying homage to our regional roots as an internationally-successfully lifestyle brand”, comments Franz Taubmann, authorised signatory at THOMAS SABO.
Here, the product world – comprising jewellery, watches and beauty – corresponds to the international horse riding lifestyle that has hugely grown in popularity and acquired lifestyle characters over the past few years as a result of such personalities as Meredith Michaels-Beerbaum, Malin Baryard and Athina Onassis.
To his end, THOMAS SABO also offers popular riding motifs in its jewellery collections, including riding boots, horses’ heads and horseshoes. THOMAS SABO provided attractive prizes for the evening galas on the occasion of the “Faszination Pferd” event. The THOMAS SABO look was additionally presented in the form of logo flags, banner advertising and its very own jump.