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Shops - 12/07/2010

THOMAS SABO celebrates the opening of its first own shop in Denmark

The waiting was finally over on Thursday, November 25: the first THOMAS SABO shop was festively opened in Denmark, with numerous customers and VIPs in attendance along with the country’s most important journalists. With its around 40 square metres, this small, but exquisite, shop is located in Copenhagen’s most exclusive shopping district “Stroeget” and offers the entire range of Sterling Silver, Watches, Charm Club as well as, exclusive to Denmark – the new THOMAS SABO Beauty line.

In the festively decorated shop windows, the jewellery provided a dazzling contrast to the ice and snow outside – gaining many new admirers in the process. Over exclusive finger food, champagne and lounge music provided by hip DJ Peter Zohdy, guests were able to admire the new store, the latest collections and further highlights: a ‘Charm Girl’ unveiled THOMAS SABO’s first perfume – Charm Rose – with a competition, which many of the guests took part in. The topics of the evening focused on the wonderful shop interior, which is perfectly tailored to the collection, and the chic, eye-catching flat screens welcoming visitors to the store with the current collection video.

The around 80 guests included the editor-in-chief of ELLE, Cecilie Christiansen, the editor-in-chief of Costume magazine, Rikke Agnete Damm, and Tine Midtgaard, X Factor Denmark winner. With this opening, Copenhagen now has a further sensational attraction just in time for Christmas shopping. THOMAS SABO is looking forward to a successful launch in Copenhagen.

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