The international lifestyle brand THOMAS SABO is intensifying its involvement in motorsports and will be the exclusive jewellery partner of the MERCEDES AMG PETRONAS team from the 2012 season onwards. As the “Official Jewellery Supplier to the MERCEDES AMG PETRONAS Formula One™ Team”, THOMAS SABO will feature its logos on the racing cars throughout the coming season.
With its unique design and high-end products, the THOMAS SABO lifestyle brand is the leader within the fashionable jewellery sector. The two top brands THOMAS SABO and Mercedes-Benz have signed their Formula 1 partnership in the royal sporting class just in time for the unveiling of the new racing cars in Barcelona, Spain. In addition to the worldwide collaborations with MERCEDES AMG PETRONAS driver Nico Rosberg and the team sponsorship within the German Touring Car Championship, this development marks THOMAS SABO’s further expansion within motorsports.
Company founder Thomas Sabo is convinced of the future success of the team: “We are delighted to extend our cooperation with Mercedes-Benz. We are bound together by our passion for the dynamic world of motorsport, but even more importantly, THOMAS SABO and Mercedes-Benz both stand for excellent quality, innovation and international lifestyle. We are convinced that the team has exciting years ahead and we are looking forward to our first win together.”
Mercedes-Benz Head of Motorsports Norbert Haug comments: “We are thrilled to welcome THOMAS SABO as our team sponsor. Brand, products and philosophy are perfectly suited to us and we already have a first-class partnership within the DTM. We are very much looking forward to a dynamic and close collaboration.”
The newly-branded MERCEDES AMG PETRONAS F1 W03 racing cars will be lining up on the starting grid for the very first time at the season opener in Melbourne on March 18, 2012.