THOMAS SABO

The international THOMAS SABO lifestyle jewellery and watches brand is the new German Touring Car Championship (DTM) sponsoring partner for Mercedes-Benz.

At the season opener on May 1, 2011 in Hockenheim, the new dream team of the DTM will be jointly lining up on the grid for the first time and will be presenting the new “THOMAS SABO AMG Mercedes C-Class” to its fans.
Dynamic, aesthetic, determined: attributes with which THOMAS SABO will in future be competing for success with Mercedes-Benz in the DTM series. For THOMAS SABO and Mercedes-Benz, the start of the DTM season marks the beginning of the battle for the championship title. As the title sponsor of Gary Paffett’s car and the HWA Mercedes Team, the lifestyle brand will be taking part in the nternational DTM racing tour, present at all 11 international races. “In Mercedes-Benz, we have found our dream partner in the most popular international touring car series. HWA is the most-successful team within the DTM and we look forward to an exciting season”, comments company ounder, Thomas Sabo, an enthusiastic fan of the DTM and Formula 1. At the helm of the new racing car is the 2005 DTM Champion and three-times runner-up Gary Paffett, who is determined to lead the team to victory with energy and ambition.
Norbert Haug, Vice-President Mercedes-Benz Motorsport, is convinced that the new dream team will be successful within the context of the DTM series: “We are naturally thrilled to welcome THOMAS SABO, a new and prestigious title sponsor partner, to the team and DTM motor racing. The THOMAS SABO brand complements the dynamic image of motor sport and the DTM series. THOMAS SABO and Mercedes-Benz Motorsport will share the DTM stage and we will give our all, both on and off the track. Gary Paffett, one of DTM’s best established and most successful racing drivers, will take the wheel of the new THOMAS SABO Mercedes C-Class.
The Gary Paffett –THOMAS SABO–Mercedes-Benz combination will compete at the highest level.” Within the context of the team presentation in Wiesbaden on April 10, 2011, journalists and the trade audience will be able to acquire a first impression of the spectacular new racing car.

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