Vogue Fashion’s Night Out 2011
With its motto “A Global Celebration of Fashion”, this year’s Fashion’s Night Out took place in two German cities: in addition to Berlin, the Königsallee in Düsseldorf lit up the night for the very first time.
While the Berlin shopping activities on September 8 focused on Friedrichstrasse and Gendarmenmarkt square and the KaDeWe department store, the Düsseldorf event was concentrated on Königsallee.
In both cities, selected and department stores remained open until midnight, offering little surprises, limited editions and food & beverages for all those die-hard fashionistas. Within the context of this exclusive shopping evening, THOMAS SABO unveiled its second Charm Club fragrance line for the very first time in Germany.
At the THOMAS SABO shops on Friedrichstrasse and at the KaDeWe department store in Berlin and the Kö-Galerie mall Düsseldorf, customers were able to try out and immerse their senses in the new THOMAS SABO Eau de Parfum Charm Kiss in a relaxed, inviting atmosphere. Furthermore, customers purchasing one of the new Charms from the current Autumn/Winter Charm Club Collection were treated to a sensually-sweet fragrance experience in the form of a free body lotion. In addition to this, visitors were pampered with yummy cocktails, Asian finger food and fortune cookies. A wonderfully long evening with countless shopping highlights and lots of fun! All that is needed for absolute bliss are many, many more shopping nights…
The THOMAS SABO Team
